Lajante, M. And Ladhari, R. 2022. Introducing the Concept of Brand Appropriation Through Optics Wars. 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 , (Barcelona, Spain), 85-88.

Lajante, M., & Ladhari, R., (2022). Introducing the Concept of Brand Appropriation Through Optics Wars . 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 (pp.85-88). Barcelona, Spain

Lajante, Mathieu, And Riadh Ladhari. "Introducing the Concept of Brand Appropriation Through Optics Wars," 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022, Barcelona, Spain, 2022

Lajante, Mathieu And Ladhari, Riadh. "Introducing the Concept of Brand Appropriation Through Optics Wars." 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 , Barcelona, Spain, pp.85-88, 2022

Lajante, M. And Ladhari, R. (2022) . "Introducing the Concept of Brand Appropriation Through Optics Wars." 9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022 , Barcelona, Spain, pp.85-88.

@conferencepaper{conferencepaper, author={Mathieu Lajante And author={Riadh Ladhari}, title={Introducing the Concept of Brand Appropriation Through Optics Wars}, congress name={9th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2022}, city={Barcelona}, country={Spain}, year={2022}, pages={85-88} }