Donthu, N. And Unal, B. 2014. Identifying escalation of commitment in B2B new product development projects using data envelopment analysis. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING , vol.29, no.3 , 209-214.

Donthu, N., & Unal, B., (2014). Identifying escalation of commitment in B2B new product development projects using data envelopment analysis. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING , vol.29, no.3, 209-214.

Donthu, Naveen, And Belgin Unal. "Identifying escalation of commitment in B2B new product development projects using data envelopment analysis," JOURNAL OF BUSINESS & INDUSTRIAL MARKETING , vol.29, no.3, 209-214, 2014

Donthu, Naveen And Unal, Belgin. "Identifying escalation of commitment in B2B new product development projects using data envelopment analysis." JOURNAL OF BUSINESS & INDUSTRIAL MARKETING , vol.29, no.3, pp.209-214, 2014

Donthu, N. And Unal, B. (2014) . "Identifying escalation of commitment in B2B new product development projects using data envelopment analysis." JOURNAL OF BUSINESS & INDUSTRIAL MARKETING , vol.29, no.3, pp.209-214.

@article{article, author={Naveen Donthu And author={Belgin Unal}, title={Identifying escalation of commitment in B2B new product development projects using data envelopment analysis}, journal={JOURNAL OF BUSINESS & INDUSTRIAL MARKETING}, year=2014, pages={209-214} }