Reference trust model in e-commerce E-Ticarette Referans Güven Modeli
2015 23rd Signal Processing and Communications Applications Conference, SIU 2015, Malatya, Türkiye, 16 - 19 Mayıs 2015, ss.2545-2548, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Doi Numarası: 10.1109/siu.2015.7130403
- Basıldığı Şehir: Malatya
- Basıldığı Ülke: Türkiye
- Sayfa Sayıları: ss.2545-2548
- Anahtar Kelimeler: e-commerce, trust model, virtual store
- TED Üniversitesi Adresli: Hayır
Özet
© 2015 IEEE.The volume of e-commerce is increasing day by day and it is thought that it will lead the classical commerce in the future especially in some sectors. Virtual stores use a trust model to show their dependability for the purpose of attracting the customers. Those models neglect the friend trust criteria although they harbor a lot of parameters. In this work, a new trust model which considers the reference of a close friend of the customer among the evaluation criteria is proposed.