Consumer perceptions and functional evaluations of cash desk types in the clothing retail context


YILDIRIM K., Ayalp N., Aktas G., Hidayetoglu M.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.42, no.6, pp.542-553, 2014 (ESCI) identifier identifier

Abstract

Purpose - The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context.