The aim of this study is to understand the possible antecedents of destination identification. Within this aim, first, the literature on identification derived from social identity theory is briefly summarized with relation to marketing studies. Social identity theory and identification concept give new insights to consumer behavior literature addressing two concepts as “consumer–company identification” and “brand identification.” In this context, the study introduces “destination identification” as a new concept for tourism literature. Current study discussing the antecedents of destination identification introduces and discusses the relationship between four major concepts – quality-of-life, self-congruity, satisfaction, and destination identification – by integrating these distinct literatures and theories in consumer behavior. The study proposes a conceptual model with theoretical bases and discusses the direct and indirect relationships between these concepts.