Consumers' evaluations of fitting rooms in retail clothing stores

Ayalp N., YILDIRIM K., Bozdayi M., Cagatay K.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.44, no.5, pp.524-539, 2016 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 44 Issue: 5
  • Publication Date: 2016
  • Doi Number: 10.1108/ijrdm-06-2015-0085
  • Journal Name: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.524-539
  • Keywords: Privacy, Customers, Clothing stores, Fitting room, Shopping environment, LIVING ROOMS, RESPONSES, PRIVACY, DESIGN, COLOR, MOOD
  • TED University Affiliated: No

Abstract

Purpose - The purpose of this paper is to ascertain the effect of age, gender and educational level on customer evaluations of the design characteristics of fitting rooms/dressing rooms, such as size, levels of illumination, number of hangers, materials and opening types of doors in retail clothing stores. In the light of these results, the study aims to increase the satisfaction of the customers in retail stores.