INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, vol.44, no.5, pp.524-539, 2016 (SSCI)
Article / Article
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
Social Sciences Citation Index (SSCI), Scopus
Privacy, Customers, Clothing stores, Fitting room, Shopping environment, LIVING ROOMS, RESPONSES, PRIVACY, DESIGN, COLOR, MOOD
TED University Affiliated:
Purpose - The purpose of this paper is to ascertain the effect of age, gender and educational level on customer evaluations of the design characteristics of fitting rooms/dressing rooms, such as size, levels of illumination, number of hangers, materials and opening types of doors in retail clothing stores. In the light of these results, the study aims to increase the satisfaction of the customers in retail stores.