Defining digital fashion: Reshaping the field via a systematic review

Baek E., Haines S., Fares O. H., Huang Z., Hong Y., Lee S. H. M.

Computers in Human Behavior, vol.137, 2022 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 137
  • Publication Date: 2022
  • Doi Number: 10.1016/j.chb.2022.107407
  • Journal Name: Computers in Human Behavior
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, IBZ Online, Aerospace Database, Applied Science & Technology Source, CINAHL, Communication Abstracts, Computer & Applied Sciences, EBSCO Education Source, Education Abstracts, Educational research abstracts (ERA), INSPEC, Linguistics & Language Behavior Abstracts, Metadex, Psycinfo, Social services abstracts, Sociological abstracts, Civil Engineering Abstracts
  • Keywords: Digital fashion, Digital technology, Fashion technology, Fashion industry, Systematic literature review
  • TED University Affiliated: No

Abstract

© 2022 Elsevier LtdThe field of digital fashion is rapidly evolving, yet what constitutes digital fashion, and how it should be defined has not been firmly established. This study aims to conceptualize and define digital fashion and its components (themes). Applying an inductive approach, we initially identified 10 keywords linked to digital fashion via a Twitter analysis. Then, a systematic literature review was conducted (n = 116 articles). Six themes related to digital fashion were identified: design, consumer, virtual, body, printing, and supply. Themes include topics relating to the advancement of digital technologies in the fashion design process, innovation to enhance consumer experiences, and improvements to the value chain. Inspired by the six themes, we define digital fashion as “the virtual creation, production, and representation of one's identity via computer-generated design.” An overview of each theme and its contribution to the field of digital fashion is discussed. Future research developments to extend this domain are considered.