Experiential value and shopping well-being of aging consumers

Yu H., Rahman O., Marlatt D., Robichaud Z.

Canadian Journal of Administrative Sciences, vol.39, no.2, pp.168-183, 2022 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 39 Issue: 2
  • Publication Date: 2022
  • Doi Number: 10.1002/cjas.1662
  • Journal Name: Canadian Journal of Administrative Sciences
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, EconLit, PAIS International
  • Page Numbers: pp.168-183
  • Keywords: aging consumers, experiential value, multichannel shopping, risk avoidance, shopping well-being
  • TED University Affiliated: No


© 2022 ASAC.This study explored aging consumers' multichannel shopping experiences and identified factors that contribute to their satisfaction and shopping well-being. We conducted 13 one-on-one semi-structured interviews with informants 50 years or older in a metropolitan area in Canada and used a deductive approach to analyze the qualitative data. Aging consumers in this study focused on two-channel shopping: brick-and-mortar and online stores. Participants emphasized the interactive engagement with sales associates, window shopping, and people-watching as benefits of the brick-and-mortar experience, in addition to shopping as a tool for socialization and risk-avoidance. For online shopping, participants underscored convenience and also concerns about privacy, security, financial risk, and product quality. Results indicate retailers' transparent practices will contribute to older adults' shopping well-being.