Reference trust model in e-commerce E-Ticarette Referans Güven Modeli
2015 23rd Signal Processing and Communications Applications Conference, SIU 2015, Malatya, Turkey, 16 - 19 May 2015, pp.2545-2548, (Full Text)
- Publication Type: Conference Paper / Full Text
- Doi Number: 10.1109/siu.2015.7130403
- City: Malatya
- Country: Turkey
- Page Numbers: pp.2545-2548
- Keywords: e-commerce, trust model, virtual store
- TED University Affiliated: No
Abstract
© 2015 IEEE.The volume of e-commerce is increasing day by day and it is thought that it will lead the classical commerce in the future especially in some sectors. Virtual stores use a trust model to show their dependability for the purpose of attracting the customers. Those models neglect the friend trust criteria although they harbor a lot of parameters. In this work, a new trust model which considers the reference of a close friend of the customer among the evaluation criteria is proposed.