Reference trust model in e-commerce E-Ticarette Referans Güven Modeli

Kuğu E.

2015 23rd Signal Processing and Communications Applications Conference, SIU 2015, Malatya, Turkey, 16 - 19 May 2015, pp.2545-2548 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1109/siu.2015.7130403
  • City: Malatya
  • Country: Turkey
  • Page Numbers: pp.2545-2548
  • Keywords: e-commerce, trust model, virtual store
  • TED University Affiliated: No


© 2015 IEEE.The volume of e-commerce is increasing day by day and it is thought that it will lead the classical commerce in the future especially in some sectors. Virtual stores use a trust model to show their dependability for the purpose of attracting the customers. Those models neglect the friend trust criteria although they harbor a lot of parameters. In this work, a new trust model which considers the reference of a close friend of the customer among the evaluation criteria is proposed.