JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, vol.29, no.3, pp.209-214, 2014 (SSCI)
Purpose - Business managers are constantly faced with the decision to continue or abandon new product development projects. However, this type of decision may not be easy. These decisions are usually prone to bias of managers. Managers are known to escalate their commitment toward failed projects. It is also not easy to identify projects that are suffering from escalation of commitment. The purpose of this paper is to propose an objective escalation identification method.